Many apartment communities and small businesses have signed up for 3rd party social media services to help manage their social networking activities. We won’t debate if this is advisable today. Today I will describe out what happens when the contract ends.
Did Your Sherpa Leave You Stranded on the Social Media Mountain?
These 3rd party contracts typically include the set up and management of a blog, Facebook page and Twitter account. What you may not realize is that all three accounts may be left in shambles when the property elects to leave the program. After investigating, I have located over 100 pages that need immediate attention.
Social CPR: The Recovery Process
We can fix this! It will take some time, but with a little work your online presence will be back on track! Let’s start with the most obvious issues:
1. The lost blog: Your content is gone. It was hosted on the server of your 3rd party provider. You paid for it, but the investment was short lived. Did you ask for the content? Some 3rd party service providers will download the text and send it to you. Besides the lost content, you are left with up to hundreds of broken links leading residents and prospects to a dead end.
Fix it: Address this issue on your website, Facebook page and Twitter account by deleting every link to your former blog.
2. Deactivated Facebook applications: Did your service provider install an application on your Facebook page? Is it your landing tab? Does it reference your deleted blog?
Fix it: Reassign your landing tab and uninstall the defunct applications on your Facebook page.
3. Twitter confusion: Your Twitter account is visible in search engines and could be confusing prospects and residents. Broken links could harm any SEO (search engine optimization) advantage you may have acquired.
Fix it: Any link to your former blog should be removed. If your contract was active for 12 months, you may be looking at the removal of 100-160 Twitter updates.
Are You Prepared to Cancel Services?
If you are considering canceling your contract with a 3rd party provider:
- Remove all 3rd party applications
- Delete 3rd party admin access
- Change Twitter password
- Request download of all content
- Clean up all accounts and your website to remove broken links
- Request all usernames and passwords
- Determine the person on your team that will replace the 3rd party provider to generate content, monitor for spam and comments and manage the social networking accounts
- Create social media policies
- Provide social media training
Can you think of any other ways in which companies would need to be prepared when they leave a 3rd party service provider?
PLEASE NOTE: If your company is experiencing difficulty transitioning, we wish you the best of luck bringing your online presences back to life. And if this sounds daunting, don’t be afraid to reach out for help!