First, what in the world is a content farm? According to Wikipedia, a content farm is a company that employs large numbers of writers to generate content. Although the content is generated by humans, it is typically low in quality and created for the sole purpose of generating higher search engine rankings. This type of content has been compared to fast food, as it is typically produced quickly and made to order with little passion and lack of knowledge of the topic at hand.
Regurgitating content and sharing brief updates will no longer help with search engine rankings on Google. Because Google is determined to reduce the amount of content spam, they are releasing a new on-page spam detection technique. They are targeting sites with duplicate content, shallow or low-quality content.
So, prepare yourself if you have a site that produces low-quality content. Even if you’ve previously established stable Google rankings, you may be just about to lose them. Some companies are reporting 40-60% drops in traffic from Google already.
Image Credit: Taras Kalapun
